Full Job Description
Job Title: Digital Content Strategist
Location: Austin, Texas
Company: Amazon
Amazon is seeking a visionary and skilled Digital Content Strategist to join our innovative team in Austin, Texas. The ideal candidate will thrive in a fast-paced environment, possess a keen understanding of digital marketing trends, and demonstrate a passion for creating engaging content that resonates with diverse audiences. This strategic role offers an unparalleled opportunity to work with one of the world’s leading e-commerce companies and make a significant impact on our global content strategy.
About Amazon
A leading player in the tech and retail industries, Amazon is committed to leveraging technology to enhance the shopping experience for millions of customers worldwide. Our mission is to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online. At Amazon, we believe in a diverse and inclusive workplace where every voice is valued.
Key Responsibilities
- Develop and execute comprehensive digital content strategies to drive traffic, engagement, and conversion.
- Collaborate with cross-functional teams including marketing, design, and product management to align content strategies with business objectives.
- Conduct thorough market research and consumer insights analysis to identify trends and opportunities for content innovation.
- Create high-quality, SEO-optimized digital content, including blog posts, web pages, and social media updates that align with Amazon’s brand voice.
- Monitor, analyze, and report on the performance of digital content, utilizing data to inform future strategies and improvements.
- Stay ahead of industry trends and emerging technologies to ensure Amazon remains at the forefront of digital content marketing.
- Lead brainstorming sessions to generate creative ideas aligned with our marketing campaigns, product launches, and promotional events.
- Optimize existing content for search engines, enhancing visibility and organic reach.
- Ensure all content adheres to compliance standards and best practices in digital marketing.
- Manage a team of content creators, providing guidance and mentorship to enhance their skills and capabilities.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
- 5+ years of proven experience as a Digital Content Strategist, Content Manager, or similar role, preferably in e-commerce or technology sectors.
- Exceptional writing, editing, and proofreading skills with a strong portfolio of previous work.
- In-depth knowledge of SEO principles, digital marketing strategies, and content management systems.
- Demonstrated ability to work collaboratively in a team-oriented environment.
- Strong analytical skills and an ability to interpret data to inform business decisions.
- Excellent project management skills with an attention to detail and the ability to manage multiple projects simultaneously.
- Proficient in digital analytics tools such as Google Analytics, SEMrush, or equivalent platforms.
- Familiarity with social media platforms and experience in managing digital marketing campaigns.
- Creative thinker who can develop engaging content that captivates target audiences.
What We Offer
Joining Amazon as a Digital Content Strategist means becoming part of an innovative culture that values creativity, collaboration, and continuous learning. Our comprehensive benefits package includes:
- Competitive salary and bonuses
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and holiday leave
- Employee discounts and perks
- Access to ongoing training and professional development opportunities
Why Austin, Texas?
Austin is a vibrant city known for its live music scene, technology startups, and diverse culture. Nestled in the hill country, the capital of Texas offers a unique lifestyles, featuring outdoor activities, excellent dining, and a thriving economic landscape. At Amazon, you will enjoy a stimulating work environment while exploring the energy and innovation of Austin.
How to Apply
If you are passionate about digital content, possess the drive for excellence, and want to help shape the future of content strategy at Amazon, we would love to hear from you. Please submit your resume and a cover letter detailing your qualifications and what makes you an ideal fit for the Digital Content Strategist position.
Amazon’s Commitment to Diversity
Amazon is proud to be an equal opportunity workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by applicable law. We are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to contribute to their fullest potential.
Join us and make a difference at Amazon!